Fair Trade
June 11th, 2020
Starring: Seller & Marketer
The farmer’s market. Seller has a small stand with a chalkboard that says “coffee beans.” Marketer walks by the stand.
MARKETER
Good morning.
SELLER
Good morning to you.
MARKETER
These beans smell heavenly.
SELLER
That’s where they fell from.
MARKETER
Hey...now that’s some good marketing.
SELLER
Really?
MARKETER
I work in the industry. I know a good slogan when I hear it.
SELLER
No kidding.
MARKETER
Does your business already have a name?
SELLER
Not yet. I’m just starting out. Focused on the product—
MARKETER
Well you can’t start without a name...
How about “Heavenly Coffee”
Or
“Cloud Nine Coffee Company”???
Or
“Pearly Gates Beans”???
SELLER
...alright—
MARKETER
No wait I got it…“Kingdom Come Caffeine Co.”
That would look good on your chalkboard, yeah? With some big neon block letters?
Just food for thought.
SELLER
I mean...yeah.
MARKETER
Brand is everything. That’s my company’s brand.
...
SELLER
So do you want to buy some beans? I’ll give you a good deal.
MARKETER
No thank you, I only drink coffee when I’m constipated.
I hope the advice helped, though!
SELLER
A lot.
MARKETER
Well it’s the least I can do.
...
Do you by any chance know where they sell the guava jelly?
SELLER
Last two stalls on the right.
MARKETER
Oh, wonderful, thank you!
SELLER
Have a nice day.
Marketer moves along. Seller turns and looks at their chalkboard. They decide to leave it be.